* This is what we want:
- strong and colorful
- full of fire and spattering
- daring and sparkling
- working without boundaries
- respect
- no problems, but solutions
- motion, flexibility
- target oriented
- quality
* This is what we do NOT want:
- picking holes
- silent and submissive
- rigid
- dogmatic
- shifting onto someone else
- dozed off and slow
- passiveness
- nepotism
- shooting someone in the back