DUBAI (Reuters) - Qatar is in "serious" talks with investors to build a $1 billion solar power project, an Arabic-language daily said on Wednesday, citing an executive.

"Qatari and foreign entities are in serious talks... and a final agreement that will set the project's road map is expected to be arrived at soon," Shadi Abu Daher, regional manager of the World Trade Center in Doha, told Qatar's Al Arab newspaper.

He said negotiations began late last year.

(Reporting by Tamara Walid; Editing by John Irish and Clarence Fernandez)